“I worry our business is becoming risk averse”

by | May 27, 2026 | Artist Development for Singers

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“It takes time for artists to find their voice, to learn their craft and where it will take them. I worry that our business is becoming risk averse. And unable or unwilling to help. It makes zero sense to me”. – Thom Yorke.

I couldn’t agree more. Artists need support for growth.

Art changes the world, and it helps us feel understood. We need artists voices.

Artists need to keep innovating. And be supported to do that.

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Jen May Singing CoachJennifer May, vocal coach and singing teacher, is the founder of ExpressiveVoiceWork®. With over 25 years of experience coaching singing, songwriting, and artistic expression. She holds a BA(Hons)Music and multiple voice and voice training diplomas. Her clients range from award-winning artists (including Brit, Kerrang, and NME award winners) to passionate beginners.

“Nature loves courage. You make the commitment and nature will respond to that commitment by removing impossible obstacles. Dream the impossible dream and the world will not grind you under, it will lift you up. This is the trick. This is what all these teachers and philosophers who really counted, who really touched the alchemical gold, this is what they understood. This is the shamanic dance in the waterfall. This is how magic is done. By hurling yourself into the abyss and discovering it’s a feather bed.”   ― Terence McKenna

Welcome to my space for singers and artists — a place to explore the voice, creativity, and the deeper layers of expression.
I write from my perspective as a vocal coach and artist-development mentor, sharing ideas, techniques, and reflections from inside the work.

If something here moves you, provokes you, or opens a door for your singing, you’re always welcome to reach out.

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Everyone has a voice and every voice is important.

Everyone has the ability to open their hearts, their minds and their voice in the world.
If this path calls to you, answer the call.
This is serious work for total beginners and all others. We are all beginning.