Know who you are – know your taste & what you like

by | Mar 8, 2026 | Artist Development for Singers

One of the pressures singers often feel is the idea that they should appeal to others.

They try to sing in a way that feels sort of acceptable. Technically impressive. Polished. Safe.

But something important can get lost in that process: their own artistic taste.

Every singer has instincts about what they enjoy. The tone they like. The phrasing that feels natural. The emotional colour they’re drawn to. The artists they keep coming back to.

This is your artistic taste. And like taste in food, design, or fashion, it’s completely subjective.

There isn’t one correct version of musical expression. There are simply different ones that resonate with different people.

The real work for a developing artist is learning to recognise what genuinely resonates with you.


What Do You Actually Like?

A useful starting point for any singer is to ask a simple question:

What do I like?

Not what you think you should like.
Not what you think others will like.

What genuinely excites you?

  • Do you love raw, emotional performances?
  • Clean, controlled vocal technique?
  • Subtle storytelling?
  • Big theatrical expression?

Your answers to these questions reveal something important: your artistic instincts.

When singers become clear about this, their performances start to feel more grounded and more personal.


Others will like it too…

If you like it others will like it too…..

But not everyone. In fact, it’s a great thing when you have the marmite effect; some people love you, others hate you. It’s OK. Stay in your lane. Trying to appeal to everyone often creates something that feels neutral or indistinct and often inauthentic.

Artists who stand out usually have something recognisable about them. A tone, a perspective, an emotional quality, or a musical sensibility that feels clearly theirs. Something that comes from inside them.

Some people will love it. Others won’t.

That’s normal.

The goal isn’t universal approval. The goal is clarity.


A Simple Exercise for Singers

If you’re unsure what your artistic taste is, try this:

  1. List five singers you genuinely love listening to.
  2. Write down what draws you to each one.

For example:

  • tone quality
  • emotional honesty
  • storytelling
  • phrasing
  • musical style

Patterns will usually start to appear.

Those patterns often reveal the qualities that matter most to you as an artist. Often we resonate with what we are.


Your Voice Becomes Clearer When Your Taste Is Clear

You don’t need to be ‘good’. You need to be real.

When singers understand their own artistic taste, their choices become clearer. Repertoire choices become easier. Interpretation becomes more confident.

And over time, something important begins to emerge:

A voice that feels recognisably your own. This is the work I love doing. I would love to come on the journey with you. Reach out and conenct with me.

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Jen May Singing CoachJennifer May, vocal coach and singing teacher, is the founder of ExpressiveVoiceWork®. With over 25 years of experience coaching singing, songwriting, and artistic expression. She holds a BA(Hons)Music and multiple voice and voice training diplomas. Her clients range from award-winning artists (including Brit, Kerrang, and NME award winners) to passionate beginners.

“Nature loves courage. You make the commitment and nature will respond to that commitment by removing impossible obstacles. Dream the impossible dream and the world will not grind you under, it will lift you up. This is the trick. This is what all these teachers and philosophers who really counted, who really touched the alchemical gold, this is what they understood. This is the shamanic dance in the waterfall. This is how magic is done. By hurling yourself into the abyss and discovering it’s a feather bed.”   ― Terence McKenna

Welcome to my space for singers and artists — a place to explore the voice, creativity, and the deeper layers of expression.
I write from my perspective as a vocal coach and artist-development mentor, sharing ideas, techniques, and reflections from inside the work.

If something here moves you, provokes you, or opens a door for your singing, you’re always welcome to reach out.

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Everyone has a voice and every voice is important.

Everyone has the ability to open their hearts, their minds and their voice in the world.
If this path calls to you, answer the call.
This is serious work for total beginners and all others. We are all beginning.